liên
the link, between France and Vietnam
The international expansion agency
between Europe and Asia.
The market
Vietnam,
right now.
These figures do not describe potential.
They describe a market filling up.
In five years, no one will enter it —
they will buy into positions someone else already holds.
- GDP growth in 2025. The country beat its own target, and GDP per capita passed $5,000. Source
- bn of registered foreign investment in the first half of 2026 alone, up 61% year on year. Source
- of the population in the middle class in 2026, against 13% in 2023. A doubling in three years. Source
- M people, median age 33.9. One of the youngest consumer markets in Asia. Source
- of the population online. A brand is discovered on a phone long before it is found on a shelf. Source
- free trade agreements in force, including the EU-Vietnam deal. Preferential access to more than 60 economies. Source
Every figure links to its source. 2025 and first-half 2026 data, from Vietnam's National Statistics Office, the Asian Development Bank and DataReportal.
The corridor
Ten thousand kilometres apart.
One team on both sides.
The problem was never the market.
It is the distance.
Running Vietnam from France, with no one on the ground,
means deciding blind.
Liên was born of that double culture,
with a team on each side of the corridor.
We read a European house from the inside:
its history, its positioning, what makes it valuable.
And we read the Vietnamese consumer with the same familiarity:
their codes, their desires, the way they buy.
That double reading is what lets a brand adapt
without ever losing itself.
FranceParis ·
VietnamHo Chi Minh City ·
What we do
Study.
Establish.
Control.
One thread runs through all three: knowing what is actually happening in a market ten thousand kilometres away, and turning it into decisions.
Market Integrity
Is your market still what you believe it is?
Run a market from a distance, through a distributor, a franchisee or a subsidiary, and part of the truth stays invisible. Market Integrity is the independent audit that gives it back, the one thing you can put in place today.
See how it works →Bespoke missions
Beyond the audit,
the whole corridor.
-
Market studies
Read a market before you commit: demand, competition, pricing, and the local partners actually worth talking to. You leave with a clear read, not a hunch.
-
Go-to-market strategy
The plan to enter and be chosen: positioning for local codes, the right channels, distribution and launch, built for the market as it actually is.
-
Local establishment
Set up and grow on the ground: local structure, the right partners, and a team on each side of the corridor, long after launch day.
Journal
Latest notes
from the corridor.
What Europe calls a barrier, Hanoi calls a supplier
We prepared and accompanied a delegation from Vietnam's state chemical group in Paris. Three meetings, and a lesson about the market Europe's own carbon rules are creating.
Read →Vietnam in four steps: an F&B market entry guide
$15 billion of F&B imports in 2024. European brands took 10 to 15%. How a French juice brand enters without building a company first.
Read →The founders
Two Franco-Vietnamese
founders.
One in France, one in Vietnam.
The same two people, all the way through.
Market Integrity
Who audits
your distribution?
Tell us where your brand is sold and who runs it for you. We'll compose your Initial Audit around it.
Compose your Initial Audit →