Market Integrity · The independent audit of your distribution in Vietnam
See your marketas it really is.
Run a market from a distance, through a distributor, a franchisee or a subsidiary, and you lose part of the truth.
Market Integrity is the independent audit that gives it back.
Our job: to see in February what you would have discovered in September.
The only question that matters
Is your market still
what you believe it is?
The moment a brand runs a market from a distance, through a distributor, a franchisee or a local subsidiary, it loses part of the truth.
Stores, prices, marketplaces, parallel resellers: there is always a gap between what you are told and what is actually happening on the ground.
The blind zone
What a head office
never sees.
Five things stay invisible from a distance, and every one of them shapes how your brand is really doing.
- 01
The sales pitch
What is said about your brand, and what gets pushed instead, when no one is watching.
- 02
Real shelf prices
Unauthorised discounts, hidden over-margins, silent gaps with your own pricing policy.
- 03
The marketplaces
Who really sells your brand on Shopee, Lazada and TikTok Shop, and at what price.
- 04
Parallel resellers
Where the volumes the local market cannot absorb end up, often on their way to China.
- 05
Real sell-out
What actually leaves the shelves, not what the monthly reporting declares.
Five blind spots. One narrator: your distributor.
What we are
An independent pair of eyes
between your head office
and your market.
You keep full control of your brand, without a team on the ground.
The method
Six sensors.
One cross-reference.
We cross six sources to answer one question: who is really selling your products, at what price, and to whom?
- 01
Field
In-store and customer-experience audits, in retail as in hospitality, run with a mystery-shopper method and a dual bilingual scenario.
- 02
Price
Shelf price-integrity checks, measured line by line against your official policy.
- 03
E-commerce
Marketplace control: authorised sellers or not, with traceability by batch number.
- 04
Merchandising
Compliance with your brand guidelines, scored and tracked over time.
- 05
Reporting
A review of declared sell-in and sell-out: consistency, timeliness, plausibility.
- 06
Context
Competitive shelf benchmark, local retail watch, and listening to reviews and social channels.
A typical scenario
The phantom
best-seller.
“SKU no. 4 is our best seller this quarter.”
From the distributor's monthly report.- Field
- Out of stock for three weeks at Takashimaya. The sales assistant steers buyers to a competitor.
- E-commerce
- Available from four unauthorised sellers on Shopee, at minus 22%.
- Batches
- The batch numbers match units that were delivered to the Singapore market.
The “best seller” does not sell in Vietnam. It leaks to another market, before it ever reaches the shelf.
A traceability audit, a reinforced reporting clause, and renegotiated allocations at the next distributor review.
The offers
One audit to begin.
A system to endure.
Start with a full radiograph of your distribution. Continue with a monthly system, so you never steer blind again.
The full radiograph of your distribution: the six sensors, activated once, across your points of sale. Deliverables: the Market Integrity Report, a Decision Brief, and a presentation to your leadership.
Stop steering blind.
- Field, price and e-commerce every month
- Competitive benchmark at each visit
- Evolving merchandising score
- Quarterly retail watch and alerts
Full control.
Everything in Monitoring, plus:
- Total coverage and batch traceability
- Monthly review of distributor reporting
- Monthly market watch and social listening
- Announced distributor review, every quarter
Control and representation.
Everything in Channel Compliance, plus:
- Presence at your distributor meetings
- On-site launch supervision
- Distributor portfolio monitoring
- Negotiation advisory, 4 days a year
Whatever the level, every month: a one-page Decision Brief. The gaps we found, the evidence, and what to decide. The detail, reports, photos and data, stays in the appendix for your teams.
Pricing shared on request, once we have composed your audit together.
How we start
Three weeks,
four steps.
Nothing to deploy on your side: one framing meeting, one presentation of results. We do everything in between.
- 01
Framing
Week 0. Your points of sale, your pricing policy, your brand guidelines, your distributor's reporting. We set the scope and the scenarios together.
- 02
Field
Weeks 1 and 2. The six sensors are activated on the ground: stores, prices, marketplaces, merchandising, reporting, context.
- 03
Cross-reference
Week 3. What was declared is confronted with what was observed. Every gap becomes a finding: qualified, documented, translated into a decision.
- 04
Presentation
End of week 3. The Market Integrity Report, the one-page Decision Brief, and a presentation to your leadership.
Why Liên
Four reasons to trust us
with your eyes.
- 01
An independent third party, brand-side
No assignments for distributors or malls. Our only client is your brand.
- 02
France and Vietnam, direct
Your contact in France, in your time zone. Bilingual execution on the ground, in Vietnam.
- 03
The only cross-referenced method
Field, price, marketplaces, batches, reporting: no one else confronts the five sources.
- 04
Continuity
The day you decide to strengthen, restructure or set up, we are already your team.
Market Integrity
Who audits
your distribution?
Tell us where your brand is sold and who runs it for you. We compose your Initial Audit from there.
Let's compose your Initial Audit →