The audit of your distribution in Vietnam
See your marketas it really is.
You run Vietnam from France. What you know about the ground is what your distributor tells you.
Our audit checks it.
Our job: to see in February what you would have discovered in September.
The only question that matters
Is your market still
what you believe it is?
You chose a price, an image, a set of stores. Ten thousand kilometres away, your distribution does something else with it.
A price cut on the shelf. A reseller you never approved. Figures you cannot check against anything.
You do not find this out. You are told about it.
A typical scenario
The phantom
best-seller.
“Item 4 is our best seller this quarter.”
From the distributor's monthly report.
In storeOut of stock for three weeks at Takashimaya. The sales assistant steers buyers to a competitor.
OnlineAvailable from four unauthorised sellers on Shopee, at a knock-down price.
Batch numbersThey match units delivered to the Singapore market.
The “best seller” does not sell in Vietnam. It leaks to another market, before it ever reaches the shelf.
The decisionA traceability audit, more detailed reporting, and delivered volumes renegotiated at the next review with the distributor.
The blind zone
What a head office
never sees.
Five things stay invisible from a distance, and every one of them shapes how your brand is really doing.
What is said about your brand
And what gets pushed instead.
The real prices on the shelf
Discounts you never granted, inflated margins.
Who sells on the marketplaces
Shopee, Lazada, TikTok Shop: and at what price.
Where the volumes go
What the local market cannot absorb goes elsewhere.
What actually leaves the shelf
Not what the monthly report says.
Five blind spots. One narrator: your distributor.
What we are
Your own eyes on the ground,
between your head office
and your market.
You keep full control of your brand, without a team on the ground.
The method
Six sensors.
One cross-reference.
We cross six sources to answer one question: who is really selling your products, at what price, and to whom?
- 01In storeMystery-shopper visits, in shops and hotels.
- 02PricesShelf readings, checked line by line against your pricing.
- 03MarketplacesApproved sellers or not, traced by batch number.
- 04Shelf displayCompliance with your brand rules, tracked over time.
- 05Reported figuresConsistency, timeliness and plausibility of what you are told.
- 06ContextCompetitors on the shelf, local watch, reviews and social media.
The levels
One audit to begin.
A system to endure.
The full radiograph of your distribution: the six sensors, activated once, across your points of sale. Deliverables: the audit report, a one-page brief, and a presentation to your leadership.
Stop steering blind.
- Field, price and e-commerce every month
- Competitive benchmark at each visit
- Evolving merchandising score
- Quarterly retail watch and alerts
Full control.
Everything in Monitoring, plus:
- Total coverage and batch traceability
- Monthly review of distributor reporting
- Monthly market watch and social listening
- Announced distributor review, every quarter
Control and representation.
Everything in Channel Compliance, plus:
- Presence at your distributor meetings
- On-site launch supervision
- Distributor portfolio monitoring
- Negotiation advisory, 4 days a year
Every month, you get one page. What we found, the evidence, and what to decide. The detail — reports, photos, data — stays in the appendix for your teams.
Pricing shared on request, once we have composed your audit together.
What we guarantee
Findings,
not impressions.
- Findings that are dated and photographed, tied to a specific store or listing.
- No assignments from distributors or malls. Your brand is our only client in this market.
- No figure we have not verified ourselves, on the ground or online.
- A team that lives in Vietnam and speaks the language.
- A report and a one-page brief, on a fixed date.
- One contact in France, in your own time zone.
Audits run for the brand record more violations than those outsourced to an external firm: Harvard Business School and the Kellogg School.
How we start
Four weeks,
four steps.
Nothing to deploy on your side: one framing meeting, one presentation of results. We do everything in between.
Week 1
Your points of sale, your pricing, your brand rules, the figures your distributor sends. We set the scope and the scenarios together.
Weeks 2 and 3
The six sources are activated on the ground: shops, prices, marketplaces, shelf display, reported figures, context.
Week 4
What your distributor declares is set against what we observed. Every gap becomes a documented finding, and a decision.
End of week 4
The audit report, the one-page brief, and a presentation to your leadership.
Contrôler votre distribution
Who audits
your distribution?
Tell us where your brand is sold and who runs it for you. We compose your Initial Audit from there. The day you decide to strengthen, restructure or set up locally, we are already your team.
Let's compose your Initial Audit →