Who we are
It began in Saigon,
with a gap we couldn't ignore.
Hanh-Line in France, Céline in Vietnam.
This is how Liên came to be.
The name, and the story
Liên means
to link.
In Vietnamese, liên means to connect, to link, to bind together. The whole business is in that one word.
We met in Vietnam, studying international business law on a French university programme. One of us born in Vietnam and raised in France, the other Franco-Vietnamese and settled in Saigon: two ways of looking at the same country.
What we saw there was a market full of opportunity, and French companies looking at it from too far away. Not for lack of interest, for lack of eyes on the ground. What was really happening never reached France intact.
So we decided to make that link ourselves. Liên was born of that gap: a team in each country, to make the Vietnamese market legible to French houses, and to open Europe to Vietnamese brands.
The founders
Two founders,
one in each country.
One in France, one in Vietnam,
each with her own team on the ground.
Co-founder · France
Born in Vietnam, adopted and raised in France.
Hanh-Line runs Liên from France. An entrepreneurial track record: she founded her first B2B marketing agency, specialised in go-to-market and brand storytelling. At Liên, she is the client-facing side: the relationship, the analysis, the deliverables.
Co-founder · Vietnam
Franco-Vietnamese, Vietnamese-speaking, based in Vietnam.
Céline runs Liên from Vietnam, where she has lived for five years. A background in international business law and in structuring for investors in Asia. She leads operations on the ground.
France ↔ Vietnam
If your brand belongs
on the other side, let's talk.
We work with few brands at a time. Discretion is part of the job.
Get in touch →