Who we are
It began in Sài Gòn,
with a gap we couldn't ignore.
Hanh-Line in France, Céline in Vietnam.
This is how Liên came to be.
The name, and the story
Liên means
to link.
In Vietnamese, liên means to connect, to link, to bind together. The whole business is in that one word.
We met in Vietnam, studying international business law on a French university programme. One of us born in Vietnam and raised in France, the other Franco-Vietnamese and settled in Sài Gòn: two ways of looking at the same country.
What we saw there was a market full of opportunity, and French companies looking at it from too far away. Not for lack of interest, for lack of eyes on the ground. What was really happening never reached France intact.
So we decided to make that link ourselves. Liên was born of that gap: a team in each country, to make the Vietnamese market legible to French houses, and to open Europe to Vietnamese brands.
The founders
Two founders,
one in each country.
One in France, one in Vietnam,
each with her own team on the ground.
Co-founder · France & Europe
Born in Vietnam, raised in France.
Hanh-Line works with French and European companies, from the first conversation to the end of each mission. Based in Paris, she prepares the meetings on the French side and welcomes Vietnamese delegations. Her background in B2B commercial strategy helps turn what is seen on the ground into clear decisions.
Co-founder · Vietnam
Franco-Vietnamese, based in Vietnam for five years.
Céline runs the ground work in Vietnam: site visits, meetings with distributors and local partners, coordination of the teams on the ground. She also leads the commercial relationship with Vietnamese companies looking to grow in Europe. Her training in international business law and her experience structuring investments in Asia give her a sharp eye for contracts, structures and the rules of the market. And because she speaks fluent Vietnamese, nothing gets lost along the way.
France ↔ Vietnam
If your brand belongs
on the other side, let's talk.
We work with few brands at a time. Discretion is part of the job.
Get in touch →