Expansion · Bespoke missions
Expansion,end to end.
Understand the market, settle into it, keep control of it.
We handle all three, from the first look to the years that follow.
01 · Study
Understand the market
before you commit.
Market study and partner qualification. You will know what the demand is worth, who already holds the ground, at what price, through which channels, and who is worth working with.
What we do
- Analysis of the market and your category: demand, competition, price points
- Channel mapping: retail, marketplaces, e-commerce
- Distributor and partner qualification, verified on the ground
- Possible entry routes and regulatory framework
02 · Establish
Enter the market,
and get chosen there.
Go-to-market strategy, activation and establishment. The plan to enter, the first actions to test the ground, and the structure to last.
What we do
- Positioning for local codes
- Channel and distribution strategy
- KOL and influencer selection in the region
- Digital and physical campaigns
- Events, pop-ups and activations to test the market
- Partner negotiation and set-up
- Local structure, launch, and the first months of development
03 · Control
Once you're there,
steer on facts.
Independent control of your presence on the ground, whether it runs through a distributor, a franchisee or a subsidiary. We go and see what is really happening in stores, in hotels, on marketplaces and in the figures you are sent.
What we do
- Field, price, e-commerce and customer-experience checks (retail, hospitality)
- Review of the figures your distributor sends
- Bespoke set-up, at the rhythm your market demands
The packaged version of this work is called Market Integrity: our independent distribution audit in Vietnam.
Discover Market Integrity →And beyond
Custom missions,
and the right introductions.
Missions built to measure
Every brand arrives with a different situation. If your need sits between these three missions, or somewhere else entirely, we scope it with you and build the mission around it.
Introductions and coordination
Our networks in France and Vietnam let us open the right doors: partners, suppliers, institutions, decision-makers. We make the introductions and coordinate the exchanges on both sides.
After signature
We stay after signature,
in both directions
of the corridor.
Europe → Vietnam. A European house settling into a market that is still being built, with the right partners and a solid structure.
Vietnam → Europe. A Vietnamese brand crossing into Europe, with the right introductions and the level of exigence that market expects.
Bespoke missions
Let's talk about
your project.
Tell us which market, in which direction, and where you stand today. We will tell you what it takes.
Get in touch →