Journal
What we see on the ground in Vietnam: markets, distribution,
consumers, and the brands making the crossing.
Hanoi has just defined what a product must meet to be “made in Vietnam”. With its trade deal with Washington turning on origin, an address in Vietnam is no longer enough. Companies will have to produce there.
Read the article →In September we prepared and accompanied a delegation from Vietnam's state chemical group in Paris. Three meetings, and a lesson about the market Europe's own carbon rules are quietly creating.
Read →A French juice brand can enter Vietnam without building a company there. Here is how, in four steps.
Read →Korean brands hold a place in Vietnam that European brands have not taken. The gap is not taste. It is fluency.
Read →The question is no longer China or Vietnam. It is what you add to China, and why. Free trade agreements, a 1,280 km border, and a consumer market that changed the question entirely.
Read →The journal
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